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Huler raises £2m after bumper first year

Written by
Suzi Archer

We are hugely excited to share the news that Huler Group has just completed a £2m funding round. The funding came from Mercia’s EIS funds, the MEIF Proof of Concept & Early Stage Fund, which is managed by Mercia and part of the Midlands Engine Investment Fund, and private investors.

Huler was co-founded by our CEO Nicky Hoyland, who had previously worked on the HR integration of Orange and T-Mobile following their merger in 2010 to create EE. After being approached by a number of big companies to provide similar assistance, she set up her own consultancy firm advising and developing bespoke IT solutions for clients including Santander, L’Oréal, River Island and BT.

The business was backed from an early stage by serial entrepreneur Gareth Mobley, whose Stoke-based, tech-enabled fenestration company DW3 Products Group was sold to Masonite International in 2018, and who is now Huler’s executive chair.

Huler’s flagship product, HulerHub, is a pioneering employee experience platform designed to improve employee engagement, boost organisational productivity and maximize ROI on current technology investments. It offers businesses of all shapes and sizes the ability to build better personalized digital employee experiences that enable employees to take control of their working day and collaborate from any device, anywhere in the world.

Following our launch in January 2022, HulerHub already been adopted by clients including Travelodge, Centrica, EE, Qinetiq and St James’s Place Wealth Management as well as the US corporation Dairy Queen.

The funding will enable us to further accelerate our growth plan, develop our employee experience platform and create at least 12 new jobs in the year ahead.

Nicky commented:

“With organisations working hard to retain talent, improving the employee experience is a real priority. By bringing consumer-grade technology to the workplace, Huler aims to be the world’s most engaging and intuitive employee engagement platform. This is an exciting time for us in our mission to revolutionise the future of work and we are pleased to welcome Mercia on board to support us in our goals.”

Kiran Mehta, Investment Manager at Mercia, said:

“With flexible working and the war for talent, the market for HRtech is expanding rapidly. Huler simplifies life for employees and enhances engagement and productivity. Nicky and Gareth have built an impressive client base and made inroads into the US market within their first year. The funding will help them drive further growth in the UK and internationally. It’s a pleasure to partner with Nicky, Gareth and the whole Huler team.”

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